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entrepreneurs and managers of retail companies – the latest trends and changes in the industry that affect e-commerce and stationary stores |
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architects and interior designers, visual communications, visual merchandiser – managing the space for a whole new experience of products, additional services, as well as the brand
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investors, innovators and research and development departments (R&D) – the directions of development of the retail market, store spaces and display assortment, the full cycle of innovation |
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product designers, experience designers (CX), service designers (Service Design, UX) – learning about the expectations and needs of today's consumers, how stationary stores are growing in importance and what functions they will take over and create |
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marketing, public relations (PR) and brand managers – new communication paths and image narratives for sales and retail brands |
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